Bermuda pays a visit
Bermuda Tourism accompanied several island hotels to the UK last month for a week of trade appointments and media events.
Hotels such as The Reefs, Cambridge Beaches, the Southampton Fairmont and the boutique Rosedon, all widely featured by UK operators, met with operators and agents to discuss both co-operative opportunities and hurdles to selling the destination.
“It was a very productive week for us and I was impressed by the quality of the agents we met with…they seemed motivated to sell more of the island,” said J.P. Martens, Chairman of the Bermuda Hotel Association and General Manager of Grotto Bay.
The UK accounts for just 10 per cent of Bermuda’s tourists - around 22,000 last year - and the key to growing this is for the island and its products to work closer together to broaden the range of products on offer to operators and consumers, said Billy Griffith, Bermuda’s Director Of Tourism.